Update on Lyft’s Driver Promotion


Lyft learned a lesson this week, and we’re sorry for the frustration it caused the community. We vastly underestimated the volume of applications we would receive for our $1,000 referral and sign-on promotion, which was created to help us keep up with record-breaking passenger demand.

We owe it to the driver community and our passengers to make sure our approval process is rigorous and complete. All elements of our safety process are imperative and can take time — that means some applications haven’t been approved yet even though the applicant’s DMV and background checks are in. We know this can be frustrating.

Based on ideas from our community, here are the actions we’re taking:

  • Extension of deadline to March 12 for those who applied for this promotion and pass their DMV and background check by March 5. We’re still completing our internal review of many applications, but if drivers’ DMV and background checks pass by March 5, we’re providing an extension until March 12 to meet their ride requirement.

  • We, at Lyft, will not benefit from an application if an applicant does not qualify for the promotion and does not want to continue through the application process. By default, we won’t use any information from drivers who don’t qualify for the promotion unless they would like us to continue with the application.

Applicants will receive an email from us tomorrow evening with their eligibility for the extension outlined above. Applicants who are not eligible will have the choice of whether or not to continue with their application.

It’s the responsibility of our team to make sure whenever we develop big ideas, we continue to keep the best interests of drivers top of mind. That’s the company we always strive to be.

We still have some work to do to get there — and it’s work we want to do together with the community. Thanks to those who gave us productive feedback on how to improve, and for holding us to a higher standard.

John Zimmer, Co-Founder & President