For two frigid days in January, Lyft partnered with famed food truck Taïm Mobile, providing free rides and falafel sandwiches to hungry New Yorkers. We set up shop next to the Taim truck, right by the Flatiron Building, and handed out tickets for free falafel sandwiches not just to those who downloaded the freshly-upgraded Lyft app, but also to existing Lyft users who posted about their #lyftlove (and falafel love!) on social media:
The Big Apple may have been frozen solid — check out these frozen Cuddlestaches — but that didn’t stop the Lyft community from lining up and digging in.
If you missed this, don't worry! Stay tuned for upcoming events like this and more by following our brand new NYC Twitter account @lyft_NYC.