“Stay Weird, Stay Safe.”
This motto rang true for thousands of festivalgoers during the two-week South by Southwest festival. We were an official sponsor of SXSW 2016, and in true Lyft fashion, we brought everything from karaoke crews jumping out of neon vans to complimentary juice, kale chips, and of course, rides.
As Austinites and visitors know too well, lines are inevitable at the legendary music-tech-film festival. Enter “Weird Mode” Instead of requesting a ride, users ordered an on-demand party through the Lyft app while waiting in line. The line became the party as Lyft karaoke squads decked out attendees in wigs, costumes and, of course, a microphone to belt out their favorite tune.
While weirdness was abundant, safe rides were the top priority, which is why we partnered with Budweiser to provide free rides at night throughout the festival. The partnership succeeded in providing more than 15,000 safe rides to tired and partied-out festivalgoers.
While pink mustaches and green juices flowed throughout the city, the official SXSW Lyft Lot on 8th and Red River was the more permanent zone for refueling. From charging stations, games, and swag to the always amazing East Side King food truck providing free meals for new users, the Lyft Lot refueled both bellies and batteries.
SXSW may be over, pink wigs put away (at least for a few days) and neon vans parked, but the motto remains the same: stay weird, stay safe, Austin.