Lyft is partnering with The Winegrowers of Dry Creek Valley to make it easier to get to wine country. Now through the end of December, new and existing customers can use the code LYFT2DCV to get $10 off their first five rides to and around the Sonoma County wine region of Dry Creek Valley.
Designed to bring day-trippers to area wineries, the partnership aims to boost business for wineries, hospitality industry workers and Lyft drivers who’ve seen sharp declines in customers following the October wildfires.
About Winegrowers of Dry Creek Valley:
Dry Creek Valley is a premium winegrowing region in northern Sonoma County, California, anchored by the charming town of Healdsburg. Winegrowers of Dry Creek Valley® (WDCV) is a 501c6 non-profit trade association of over 60 wineries and 150 winegrape growers. Formed in 1989, the association represents a multi-generational family community of vintners and growers committed to growing high-quality fruit, producing world-class wines, and welcoming visitors to experience Wine Paired with Life®. Being good stewards of the land means that we are preserving the quality of our wines and the unparalleled beauty of Dry Creek Valley for future generations to discover. For more information, visit http://www.drycreekvalley.org.