Lyft has partnered with the Colorado Department of Transportation (CDOT) to help combat driving under the influence of marijuana.
17% of DUIs in Colorado involve cannabis consumption. With this in mind, CDOT and Lyft want to encourage people to plan safe rides before consuming marijuana. To contribute to this, from March 20 to April 20, Lyft and CDOT will be offering discounted ride codes. At 3:20 PM every Sunday until 4/20/17, people can visit www.320movement.com to claim their discounted ride code.
Along with providing ride codes, we'll be spreading awareness by wrapping 17 Lyft cars in the Denver area in green with the slogan “plan a ride before you’re high.” If you're picked up in one of these cars before or on 4/20, you just might get a free ride (up to $10).