The Exclusive Rideshare Partner of the CF Rideau Centre

The Exclusive Rideshare Partner of the CF Rideau Centre

We’re thrilled to announce that Lyft is the Exclusive Rideshare Partner of the CF Rideau Centre. As a downtown Ottawa landmark and the sixth largest mall in Canada, CF Rideau Centre is one of our most popular destinations for riders.

Starting on May 1 when you request a ride from CF Rideau Centre, your app will direct you to our exclusive Lyft pickup spots. From there, we’ll take the wheel and get you home in a breeze.

You Shop, We Drive

Whether you’re headed to the mall or ready to get home, drop your pin at the location below for a ride in minutes.


About Our Partnership

Our exclusive partnership with CF leverages a strong relationship between the two companies, both of whom specialize in connecting consumers and communities throughout the entire year. Together, CF and Lyft recognize the importance of providing customers with seamless and enhanced service offerings so they can spend more time with family and friends.

“Partnering with the Rideau Centre as their exclusive rideshare provider gives riders an effortless way to get to and from the mall,” said Rob Woodbridge, Ottawa’s Market Manager at Lyft. “This partnership highlights an innovative approach to the retail experience that now begins when shoppers leave their homes.”

“As the Rideau Centre’s Exclusive Rideshare Partner, we’re so excited to help riders get to and from their shopping with ease, and help drivers maximize their trips”, said Aaron Zifkin, Managing Director for Canada at Lyft.

“As a leader in digital innovation, CF continues to invest in a number of initiatives that are helping our shoppers make the most of their retail in-mall experience. Consumers told us they want more personalized experiences to help them get inspired, get rewarded and be efficient. We are excited to be partnering with Lyft in a pilot program that will allow us to continue gathering feedback and adapt as needed to always reflect what shoppers are looking for,” said Jose Ribau, EVP Digital & Innovation, Cadillac Fairview.

Share the Ride

Ready to shop? Bring your friends and family along. If they’re new to Lyft, they’ll get $10 off their first 2 rides to or from CF Rideau Centre between May 1 and July 15, 2019. Just have them enter code RIDE2SHOPYOW in the app. Or, they can use this link. 

*Limited quantity available. Max CA$10 off per ride. Each new rider has 2 rides remaining. Valid between May 1, 2019 12:00 AM EST and July 15, 2019 11:59 PM EST. Pickup or drop-off must be within the coverage area. Does not apply to rides with added stops. Cannot be combined with other ride credit or offers. Subject to Lyft's Terms of Service.

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