Ahead of the Victoria Day holiday weekend, Lyft and the Ontario Association of Chiefs of Police (OACP) are partnering to help combat impaired driving.
Beginning May 13th, uniformed police officers in Toronto and Ottawa will offer safe, sober drivers a reward from Lyft at roadside spot checks (RIDE). Each Lyft ticket will provide new and existing Lyft users with $5 off their next responsible ride.
According to Statistics Canada, impaired driving remains one of the most frequent criminal offences and is among the leading criminal causes of death in Canada. While alcohol-impaired driving is down over the past several decades, drug-impaired driving is on the rise. The good news is that 58% of Lyft riders in Toronto are less likely to drive substance impaired due to the availability of Lyft.
“This year, we’re excited to partner with Lyft on an innovative initiative designed to reward safe drivers with Lyft credits through our annual Drive Safe R.I.D.E campaign,” says Toronto Police Service Superintendent Scott Baptist, Co-Chair, OACP Traffic Committee. “Our goal is for the Lyft credits to encourage people to plan ahead and make the smart transportation choice, every time.”
“With safety as our top priority, teaming up with the OACP allows us to provide future Lyft rides to drivers in Ontario and discourage impaired driving,” says Aaron Zifkin, Managing Director of Canada, Lyft. “We are proud to partner with the OACP as part of our ongoing commitment to creating safer and more livable cities. We look forward to encouraging drivers to continue to make responsible choices and choose Lyft as their go-to, smart ride option.”
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