Lyft × Ford Warriors in Pink: #MoreGoodDays

Lyft × Ford Warriors in Pink: #MoreGoodDays

For more than 20 years, Ford Motor Company has worked to advance the conversation around breast cancer – inspiring the next generation of warriors in the fight, while continuing to fuel the spirit of those living with the disease. To date, Ford has contributed more than $128 million to the cause, and we’re excited to partner with them to provide free Lyft rides to breast cancer patients going to and from treatment in 17 key cities across the country.  

For those living with breast cancer, dependable transportation to and from treatment is often a challenge; some are not allowed to drive themselves (doctor’s orders), and taking public transportation may not be an option. We’re asking our community to help alleviate this pain point and it’s easy to get involved — all you have to do is share what brightens your day with us on Twitter, Instagram, or Facebook, and include #MoreGoodDays. For each note you share, Ford Warriors in Pink® will donate a Lyft ride to someone undergoing treatment for breast cancer until we reach our goal of 10,000.

“Most breast cancer patients categorize their days by ‘good days’ and ‘bad days,’” said Tracy Magee, Ford Warriors in Pink brand manager. “While many people want to help, most are unsure of the best way to show their support. We want to change this.”

We're working with breast cancer treatment centers to provide these free rides June through October in select cities across the US. These Lyft rides are just one part of Warrior in Pink’s efforts to give these patients better days, and we’re happy to, with the help of our incredible community, do our part.

“At the heart of the project are partnerships with Meal Train and Lyft to provide support services and resources that benefit those breast cancer and help make their day-to-day life easier,” said Ford in a press release.

Over the coming weeks, keep an eye on the #MoreGoodDays page to see the inspiring photos and tips that come in, and to learn more about Ford Warriors in Pink.


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