Chicago: Head Outside and Win an REI Exclusive Outdoor Experience

Chicago: Head Outside and Win an REI Exclusive Outdoor Experience

When people think of the great outdoors, they often think of distant locations like national parks. This habit may be one of the reasons why the average American now spends 95% of their time indoors.*

That’s why we’re excited to partner with REI to remind people that even in cities, the beauty of nature is a short ride away.

From April 10 through 15, Chicago locals can get $5 off 6 rides to or from these locations: Palos Forest Preserve, Montrose Beach Bird Sanctuary, Northerly Island, Millennium Park, Ping Tom Park, Jackson Park, Chicago Botanic Garden, North Avenue Beach, LaBagh Woods, and Big Marsh.

When you claim your deal and request and ride to or from the locations above, you’ll get the chance to win one of two exclusive REI outdoor experiences in the Chicago area. If you take six rides, that means six chances to win.

Ride to Win with REI

Five winners will enjoy an overnight campout in the Chicago area with a friend. Just bring a daypack with your clothing and toiletries and REI will provide the rest. When you arrive, REI will have the campsite decked out with everything you need to enjoy a night under the stars. There’ll be local beer and snacks, s’mores around the campfire, gourmet dinner and breakfast, and your sleeping bags are yours to keep. Five winners will get to enjoy this experience.

75 winners and their guests will win an outdoor experience brought to you by REI featuring a concert produced by Sofar Sounds. With the right audience and the right location, live music can create a special kind of magic. Sofar captures this by transforming unexpected spaces into intimate venues for secret, live shows. The REI x Sofar gig will feature three diverse local acts, and a unique performance under the stars.

*Learn more at REI: The Path Ahead

Code valid for up to $5 off six rides per user for a ride with a pickup or drop-off within code's coverage area from 4/10/18-4/15/18. Limited time only, while supplies last. Terms subject to change. Discount does not apply to tips, cancellation fees or damage fees and any such charges are the responsibility of the Lyft user. Subject to the Lyft Terms of Service.


Sponsor: Lyft, Inc., 185 Berry Street, Suite 5000, San Francisco, California 94107.

Eligibility: The Lyft Chicago Get Outside Sweepstakes (“Sweepstakes”) is open to legal residents of the United States who live in Chicago, Illinois (“City”) or within a 30-mile radius from the City and who are 18 years of age or older at time of entry. Employees of Lyft, Inc. (the “Sponsor”); Recreational Equipment, Inc. (“REI”); LeadDog Marketing Inc. (“Administrator”); and each of their parent companies, affiliates, subsidiaries, advertising and promotional agencies, prize suppliers, and the immediate families (spouse, parents, children, siblings and their respective spouses) and individuals living in the same household as such employees are not eligible to enter or win a prize. Sweepstakes is subject to all applicable federal, state and local laws. Void where prohibited by law.

Entry Period: The Sweepstakes begins on April 10, 2018 at 12:00:00 a.m. Eastern Daylight Time (“EDT”) and ends on April 15, 2018 at 11:59:59 p.m. EDT (the “Entry Period”).  For purposes of this Sweepstakes, a “day” is defined as a 24-hour period, beginning at 12:00:00 AM EDT and ending at 11:59:59 PM EDT.  The Sponsor’s computer, or that of its designee, runs the official clock for the Sweepstakes and will solely determine the time by which an entry is received.

How to Enter: If you have received a coupon code from Lyft (“Code”) for pre-determined outdoor locations (“Location(s)”) in Chicago, Illinois, you can enter the Sweepstakes when you purchase a ride to/from those Location(s) using your Code. To enter, log onto the Lyft application (“App”) with your user name (“User Name”) or email address (“Address”) and password, tap the Menu button, select “Promos”, enter your Code, and purchase your ride to the Location. If you don’t have the App, you may download the App for iPhone, iPad and iPod Touch (iOS 7.0 or later) as well as Android mobile devices, available for free at the App Store or Google® Play Store respectively. There is no charge to download the App, but your mobile carrier and/or internet provider may apply normal access, usage and data charges. Apple and Google are not participants in or sponsors of this Sweepstakes. To enter without obtaining a Code or purchasing a ride, visit (“Website”), and complete the sweepstakes entry form in its entirety (“AMOE”) within the Entry Period. Incomplete or late entry forms will not qualify for the Sweepstakes.


Limit: Maximum of six (6) entries per person and/or phone number and/or email addresses during the Entry Period, regardless of entry method, the number of Lyft rides purchased or the number of email addresses or phone numbers or Lyft accounts a person may have. Multiple entries in excess of this limitation or mass entry attempts may result in disqualification of all entries by such person. Entries must be manually key-stroked by the Entrant; use of automated entry devices or programs, or entries by third parties, is prohibited. Incomplete entries will not be accepted. Proof of entering information at the Website or entry form is not considered proof of delivery or receipt of such entry. Personal information collected in connection with this Sweepstakes will be treated in accordance with Sponsor’s Privacy Statement available at

Prizes/ Approximate Retail Values:  

Five (5) Grand Prizes: 2 day/1 night Fully Stocked Camping Experience for a winner and a guest to one of Chicago’s largest forest preserves. Grand Prize includes: Campsite ready when you arrive with tent, sleeping pads, camp furniture, and lounge; Guided hike through the largest forest preserve in Chicago led by 2 REI guides; Gourmet dinner & breakfast prepared onsite by Dirty Gourmet; S’mores Bar and live music performed by local artist around the campfire; and sleeping bag for winner. (ARV: $550.00 each Grand Prize package).

Seventy-five (75) First Prizes: Outdoor concert tickets for one winner and one guest (18 or older) within the City to take place on the evening of May 10, 2018 (ARV: $0.01 each). Concert tickets are non-transferable, non-exchangeable, non-refundable, and not available to purchase separately; and cannot be redeemed for cash, auctioned, bartered or resold. Concert venues will be announced one day prior to the concert.

Total ARV of all prizes: $2,750.75. All prizes are subject to the terms and conditions of use as indicated thereon; additional requirements/conditions of concert and camping venues may also apply. For the avoidance of doubt, all winners are solely responsible for travel to and from all venues and parking at all venues.

Taxes: Each Winner will receive an IRS Form 1099 reflecting the final actual value of any prize valued at $600 or more and agrees to provide Sponsor/Administrator with any and all requested information/materials so that they can comply with applicable governmental reporting requirements.

Random Drawing/Odds: On or about April 17, 2018, the Administrator will randomly draw five (5) Grand Prize Winners and seventy-five (75) First Prize Winners from all valid entries received during the Entry Period. Administrator will determine, in its/their sole discretion, which entries are deemed valid entries, and their decisions and the results of the drawings will be final in all respects. Odds of winning depend on the total number of valid entries received.

Winner Notification: Potential winners will be notified by phone and/or e-mail using the information provided on such potential winner’s entry between April 17, 2018 and April 22, 2018. Prize notification shall be deemed to have occurred on the date Administrator first attempts to make phone/e-mail contact with a potential winner (“Notification”). Potential winner must respond to the Notification within 24 hours. Failure to do so, may result in disqualification, and an alternate potential winner may be selected at Sponsor’s discretion, time permitting. In order to receive the applicable prize, potential winner and guest may be required to sign an affidavit or certification of eligibility and publicity/liability release (“Affidavit”) within indicated time period, or an alternate potential winner will be selected at Sponsor’s sole discretion, time permitting. If any prospective potential winner is found to be ineligible for any reason, an alternate potential winner may be selected at Sponsor’s sole discretion, time permitting. If Notification is undeliverable at Sponsor’s discretion, it will result in disqualification, and, at Sponsor’s sole discretion, the corresponding prize may be awarded to an alternate potential winner, time permitting. Any non-response by a potential winner or Sponsor’s failure to receive a response from any potential winner within the prescribed time period will result in disqualification of such potential winner and the selection of an alternate potential winner in Sponsor’s sole discretion, time permitting. In the event Sponsor is unable to contact a potential winner or if a potential winner is non-compliant with these Official Rules, the potential winner will be disqualified and an alternate potential winner will be selected at Sponsor’s sole discretion, time permitting. Sponsor is not responsible for unsuccessful efforts to notify any potential winner. Notwithstanding the foregoing, the potential winner and any alternate potential winners are collectively referred to herein as the “Winner.”

If winner chooses to accept prize without a guest, prize will be awarded in increments appropriate for one (1) person (i.e., the winner him/herself) and no alternate prize or compensation shall be awarded in conjunction therewith. Limit of one (1) Grand Prize and one (1) First Prize per person/family/household/address. Any costs, expenses or incidentals associated with prize acceptance and use not specified herein as being provided are the sole responsibility of the winner, including, without limitation, all federal, state, local and income taxes, luggage fees, meals, gratuities, incidentals, additional activities, and souvenirs.

Prizes are awarded “as is” with no warranty or guarantee, either express or implied by Sponsor. No transfers, cash redemption, or substitutions are permitted, except that Sponsor reserves the right to substitute a prize (or portion thereof, as applicable) with one of comparable or greater value in its sole and absolute discretion. Prize award is subject to verification of eligibility and compliance with these Official Rules. All prize details are at Sponsor’s sole discretion. Sponsor reserves the right to conduct a background check, including but not limited to criminal history on a winner and his/her guest. To the extent required by law, a winner and his/her guest shall authorize this check and agree to be bound by its results (even if Sponsor should determine that it is not in the Sponsor’s best interest to award the prize to such winner and his/her guest and, in such case, Sponsor and Administrator shall not have any liability of any kind to winner and/or guest, as applicable.)

General: By participating, all entrants warrant and represent that they have complied in full with these Official Rules, including but not limited to all eligibility requirements, and further agree to be bound by these Official Rules and the decisions of Sponsor and/or the Administrator or entity, which are final and binding in all respects. All entries become the property of Sponsor and will not be returned or acknowledged. Photocopies, facsimiles, illegible, incomplete or mechanically reproduced entries are not eligible. Entry materials that have been tampered with or altered, mass entries or entries generated automatically or robotically, or by a script, macro or use of any automated or mechanical device(s) or practices, or any other means which subvert the entry process are void. Sponsor, REI, LeadDog Marketing Group, Inc., and (as applicable), affiliates, subsidiaries, divisions and/or advertising or sweepstakes agencies, individuals or entities responsible for the development, printing, distribution and implementation of this Sweepstakes, suppliers, distributors and retailers, and each of their respective employees, officers, directors and agents (collectively, “Released Parties”) are not responsible for: (i) error, omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, telephone equipment, electronic, mechanical, typographical, printing, computer, hardware or software malfunctions or errors of any kind, or inaccurate transmission of or failure to receive entry information by Sponsor; (ii) hardware or software errors; faulty computer, telephone, cable, satellite, network, cellular towers, electronic, wireless or Internet connectivity or other online communication problems; errors or limitations of any Internet service providers, servers, hosts or providers; garbled, jumbled, blocked/inaccessible, scrambled, delayed or faulty data transmission entries; failure of any e-mail transmissions to be sent or received; lost, late, delayed or intercepted e-mail transmissions; inaccessibility of Website in whole or in part for any reason; traffic congestion on the Internet or any Website; unauthorized human or non-human intervention of the operation of the Sweepstakes, including without limitation, unauthorized tampering, hacking, theft, virus, bugs, worms; or destruction of any aspect of the Sweepstakes, or loss, miscount, misdirection, inaccessibility or unavailability of an e-mail account used in connection with the Sweepstakes; or (iii) any injury or damage to entrant’s or any other person’s computer or other device related to or resulting from entering or otherwise participating in the Sweepstakes or downloading materials from or use of any Website. Released Parties are also not responsible for any other errors in connection with the Sweepstakes, including, without limitation, errors or problems in connection with the administration of the Sweepstakes, the processing of entries, the announcement of the Winners, or typographical, printing or other errors in these Official Rules or in any Sweepstakes-related materials. Sponsor reserves the right to withdraw and terminate, or modify, the administration of the Sweepstakes if it becomes technically corrupted, if a computer virus or system malfunction impairs its ability to conduct the Sweepstakes, or if the online entry method otherwise becomes impossible, impractical, infeasible for any other reason. If for any reason the Sweepstakes is not capable of running as planned, including without limitation, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Sweepstakes, Sponsor reserves the right, at its sole discretion to cancel, suspend, modify or terminate the Sweepstakes. In the event of cancellation or termination, Sponsor will award Prize(s) for the affected drawing(s) in a random drawing from all non-suspect, eligible entries received for the applicable drawing(s) up to the time of such cancellation or termination of the Promotion.

By participating in the Sweepstakes, each entrant agrees to release, defend, indemnify and hold harmless Released Parties from and against any and all claims, demands, expenses, losses and liabilities of any nature whatsoever caused or contributed to by: (i) entering or participating in the Sweepstakes (including any claims of third parties alleging infringement, rights of publicity, rights of privacy or defamation or other intellectual property rights); (ii) the acceptance, use or misuse of any Prize; and/or (iii) participation in any Prize-related activities or travel. By participating in the Sweepstakes and accepting Prize(s), entrant, winner, and/or guest irrevocably grants to Sponsor and its designees, the unconditional and perpetual right and permission to use the entrant's name, address (city and state), image, voice, likeness, statements, biographical material as well as any additional photographic images, video images, portraits, interviews or other materials relating to the entrant and arising from his/her participation in this Sweepstakes in any and all media now known or hereafter devised, throughout the world in perpetuity, for advertising, Sweepstakes or any other purposes, without limitation and without additional review, notification, compensation, or approval from the entrant (unless prohibited by law).


Disputes: You agree that any and all disputes, claims and causes of action arising out of, or connected with, the Sweepstakes or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by arbitration pursuant to the rules of the American Arbitration Association. All issues and questions concerning the construction, validity, interpretation, and enforceability of these Official Rules, your rights and obligations, or the rights and obligations of the Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of California, except as preempted by FAA, without giving effect to any choice of law or conflict of law rules (whether of California or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than California. In the event of any conflict between this provision and the dispute resolution and arbitration agreement in the Lyft Terms of Service, the Lyft Terms of Service shall govern.

Winners’ List: (Available after May 31, 2018): For a list of Prize Winners, send a self-addressed stamped envelope by June 30, 2018 to: Lyft Get Outside Sweepstakes, c/o LeadDog Marketing Group, 440 9th Avenue, 17th Floor, New York, NY 10001.

Unsubscribe: By entering this Sweepstakes, entrants agree to receive marketing materials, communications and other materials from the Sponsor, REI and/or any promotional partners whose products and services Sponsor feels might interest entrants at a future date. Personal information collected in connection with this Sweepstakes will be treated in accordance with Sponsor’s Privacy Statement available at To opt-out of receiving any future promotional offers from Sponsor and any promotional partners, please send an email to and state “Lyft Get Outside Sweepstakes” in the subject line and “Remove me from future emails” in the body of the email.

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