Keeping Roads Safe with MADD and SDOT on New Year's Eve

Keeping Roads Safe with MADD and SDOT on New Year's Eve

Lyft is joining the Seattle Department of Transportation (SDOT) and Mothers Against Drunk Driving (MADD) as an official partner of the City of Seattle’s Vision Zero initiative to eliminate traffic deaths and serious injuries by 2030.

This New Year’s Eve, and throughout 2016, Lyft will work with SDOT to offer Seattleites discounted rides as a safe, reliable, and affordable alternative to driving home after a night out.

Together with MADD and SDOT, we’ll pass out ride coupons and Vision Zero materials at bars, clubs, and major Seattle events, focusing on the neighborhoods with the highest rates of drunk driving: Ballard, Fremont, Capitol Hill, Pioneer Square, Belltown, South Lake Union, and the University District.

“Our mission is to affect positive change in cities through transportation,” says Todd Kelsay, General Manager of Lyft Seattle. “We hope everyone celebrating New Year’s opens the Lyft app to get home safely. Together we can make Seattle’s streets safer for all.”

“Vision Zero goes beyond city government. The creative partnership we’re launching with Lyft will make Seattle streets safer and reduce the number of people driving while impaired,” said Seattle Department of Transportation Director Scott Kubly. “If you’re planning on drinking, plan ahead. Contact Lyft, and connect with us to get a discounted ride.”

We’re proud to be part of this unique initiative to help Seattle eliminate traffic crashes and reach its Vision Zero goal.

If you’re in the Emerald City, tap here to redeem your discounted rides, and stay safe!

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